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Style Ethos Project
For Nike, I developed a deck showcasing upcoming Los Angeles-specific trends for the Spring/Summer '24 season. This deck was presented at a Style Clinic held at Nike's LA HeadQuarters and distributed to Visual Merchandising leaders representing different Nike stores across the LA marketplace. By utilizing the trends as inspiration to style mannequins tailored to their local consumer base, stores elevated the shopping experience, resulting in increased engagement and driving sales.
SPSU '24 LA Style Ethos
Below are four Spring '24 trends tailored towards the initiatives that took place during Air Max Month and four Summer '24 trends to follow.
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